Month: September 2014

Why Content Marketing Should Be Part of your University Recruiting Strategy

the road toContent marketing is not an immediate sales pitch and not just a vehicle for you to blatantly self-promote. In a recruiting context, you should use content marketing to tell a story about your interns, new hires, or employees. You want this to be something that students and recent grads can relate to; something that will help them visualize themselves at your organization
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