Author: Caroline Rubin

Keeping Generation X, Y and Z From Throwing Away Their Shot at Leading

In this report, Universum explore what Gen X, Gen Y and Gen Z think about leadership. What attracts them to leadership roles ? What gives them pause ? Do these ideas vary by country ? And how do women think differently about leadership than men ?
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Create Content Inspired by Millennial Work Ethic to Unlock Engagement

As natives of the digital age, Millennials have grown to appreciate validation, constructive criticism and instant feedback. They love making an active difference and being recognized for their efforts. They want to be a part of their company’s story. This translates to marketing, as well.
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